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The Roadshow was launched in September 2002 with the backing of the French Ministry of Tourism. The Roadshow travels across France and stops in France Congrès member towns. The purpose of the presentation, followed by a debate, is to alert elected officials and the business community to the importance of business-related tourism in local strategies.
On average, the Roadshow is attended by 200 people: decision-makers directly involved in the business (elected officials, business leaders, members of trade organisations) and economic development agencies. The moderators are Philippe Augier, President of France Congrès, and another member of our board.
Our first stop was Bordeaux, in 2002, followed by Grenoble, Rheims, Antibes, Besançon, Nancy and others.
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