The Rhône-Alpes region is France's third most popular MICE (meeting, incentive, conference and exhibition) travel destination, with estimated annual revenue of €800 million. The region has many key advantages to offer.
With a total of twenty eight convention centres, the Rhône-Alpes region is ranked as France's third most popular MICE travel destination after the Paris region and the Provence-Alpes-Côte d'Azur (PACA) region, with estimated annual revenue of €800 million. Lyons is second only to Paris in terms of facilities and exhibition spaces, and boasts such major venues as the Cité Internationale conference centre with its 3,000-seater amphitheatre, Eurexpo, the Tony Garnier Hall and the Espace Tête d'Or. The Conference Centre alone plays host to 100,000 conference participants a year who, along with trade fair visitors, account for some 300,000 overnight stays a year.
Grenoble is served by Alpexpo and Europôle, while Annecy features four specialist venues around the lake (including the Impérial Palace and the Centre Bonlieu). Saint-Étienne focuses on its conference centre (75,000 visitor days) while Chambéry chips in with its Manège centre, hosting up to a dozen conferences a year of which 20% are international. Lastly, Valence has seen growth in seminar and study day business countered by a downturn in major conferences, with twenty nine events hosted in 2005 for revenue net of VAT of €211,000.
Underpinning its development as a MICE destination, the Rhône-Alpes region can point to a total of 145,000 hotel beds and excellent transport links with Paris, Brussels and London, three of the leading sources of MICE travel.
In addition to its city centre venues, the Rhône-Alpes is fortunate in being ideally placed to offer seminars and incentive travel opportunities in its winter sports resorts, headed by Chamonix, Val-d'Isère, Courchevel, Megève and Les Arcs.
Much effort has also gone into improving existing resources, particularly in Lyons, with the new Salle 3000 hall and the extension of Eurexpo (Espace Alto, the new Hall 66 and a future 16,000 m² extension), but also in Saint-Étienne with the extension to its conference centre.
Contact :
Rhône-Alpes Tourisme
Madame Annie MARTINEZ
Responsable Offre Tourisme d’Affaires
104 route de Paris – 69260 Charbonnières-les-Bains
Tél. 04 72 59 21 75 – fax 04 72 59 21 60
Annie.martinez@rhonealpes-tourisme.com – www.rhonealpes-tourisme.fr